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Site Structure of Web Applications
There are four types of pages used in our website structure: homepage, topic page, transaction page, and content
page. It shows the site structure and how information flows between these pages. The page types are
defined as follows:
- Homepage contains categories that direct to topic pages.
- Topic pages serve as an intermediary step between the homepage and transaction/reference pages.
- Transaction pages contain all Web tool applications.
- Reference pages contain on-line contents.
Page and Size Grid
We design all web pages with the fixed page size of 760 pixels to support monitors of 800 x 600 pixels or above.
Many users still use monitors of 800 x 600 pixels. This requirement ensures these users to be able to view the
pages without horizontal scrolling. This requirement also helps the readability of the pages when viewed from a
full-window browser on monitors with resolutions higher than 800 x 600 pixels, because a page with long lines of
text reduces the readability of the content.
We design all pages to fit the page grids as defined below.
- Top row width is fixed at 760 pixels.
- The top menu bar contains page title, related transactions, related reference pages, and a help link (optional).
- Left hand navigation column width is fixed at 170 pixels max. The left hand navigation column is an optional design for within-application navigation area.
- Right hand information box width is 170 pixels max. The right hand information box is an optional design for key information related to a Web application.
Page Content
We avoid requiring the use of horizontal scroll bars. If page content is wider than the browser window, a horizontal
scrolling bar will appear. Users often become annoyed if they have to manipulate a horizontal scrolling bar to
see content. Designing the page size with the max 760 pixels will avoid the appearance of the horizontal scrolling
bar when a full browser window is open on a monitor with 800 x 600 resolution or above.
We avoid requiring users to scroll vertically in order to determine page contents. Helps users recognize immediately
whether the subject of any given page interests them. Key information that is critical to identifying page contents
needs to be visible without vertical scrolling.
We use standard page separator for separations of contents on one page. Break up content on one page into meaningful
and functional chunks using the recommended tabs wherever necessary. Use the separator only when there is more than
one functional chunk in one page.
Our contents are divided into multiple pages in an organized way to minimize vertical scrolling. It Increases readability and
decreases loading time. We design pages no more than three vertical scroll bars, wherever possible. We also provide an internal
link (“Return To Top”) for a page longer than one vertical scroll bar. The content of a document are divided
into topics that make sense alone but function as part of a coherent and organized document.
Decide on long pages versus short document pages to meet user needs. The following table summaries the decisions
for selection of long vs. short document pages.
| If users ... |
Then we should ... |
| Want to find specific information quickly |
Create many links to short pages |
| Want to print all or most of the content to read offline |
Use one long page, or many short pages and the first page with an option for a print version that uses one page |
| Will be loading over slow modems but don't need all pages of information |
Create a comprehensive content page |
Page Identifiers
Each page identifies itself as belonging to your organization, company or corporation. A consistent and predictable visual identity gives a
site a sense of unity and reinforces the users' experience that they are rooted in a certain place.
Each page uses a standard top menu bar. The top menu bar contains page title, related reference, related
transactions, and a page help link. Users can access the related reference/transactions using mouse-over. This
integrated design helps: (1) create a consistent design across all transaction page; (2) remove the related
reference/transactions from the left hand column and provide more space for page content design; (3) enhance
user experience as they have learnt from other Intel intranet sites (e.g., the experience of using mouse-over).
The titles we make are clear and specific enough for all pages. Helps orient users as they browse a page or scan favorites
lists, history lists, and search lists for particular URLs. Titles appear at the tops of browser windows, act as
identifying text on user-designated favorites and history lists, and used as key words in search. The standard
title format is: “application title – page subtitle” (e.g., My Home Page).
We provide a standard footers for all pages. The standard footer consists of a horizontal rule, and three lines of text.

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Standards - Text and Page Format
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Text
We use Arial font with minimum 10-point size for page content text. Maximizes design control over the appearance of
text and maintains readability across different browsers. Users may modify their browser preferences to display
font types and sizes of their own choosing, and these choices are not possible to anticipate. Arial with minimum
10 points size is one of the most readable fonts.
We use black text for page content text. Maximizes the contrast between the text and background to ensure
readability. Black text ensures high contrast when used against light colored background (such as light gray for
highlighting/shading purpose). Use blue font for hypertext links only.
We use bold letters to emphasize certain body text. Prevents users from confusion. We do not use underline for emphasis
because users typically assume underline as a hypertext link. We reserve bold text for the most important
information and use bolding sparingly. In general, we use bolding to highlight some key words or a single sentence and
avoid using bolding for highlighting a whole paragraph.
We don’t use Italics. Italics reduce the readability of Web pages. Current computer monitors use CRT and LCD
technology. Different from traditional printing, most CRT and LCD monitors use a pixel-based display mechanism
that may distort the perception of the diagonal lines of Italic text.
We don’t use all capital letters except for acronyms. Users have a very hard time reading all uppercase text,
instead, we use mixed case text, and break it up into easily identifiable chunks.
We use caution when combining different types of fonts. It helps improve readability. Different fonts may be used for
non-content text (e.g., titles, buttons, icon labels, and menu). A good rule of thumb is to use no more than
three different font styles on one page. Use families of type styles to create a consistent visual look and to
provide visual unity.
We avoid color text except for hyperlinks. Because text color is associated with hyperlinks, we do not color text
unless it is a hyperlink. Exceptions are: (1) text in graphics and titles; and (2) “Red” (#FF0033) font only
in warnings or in case of catastrophic events.
Design standard text formats for all our pages are as follows:.
- Design all dates in the MM-DD-YYYY format.
- Spell out & ("and") and @ ("at") unless they are part of an URL, e-mail address, or a company/product name which already includes the symbol. For example, "@Home" and "S&P 500."
- The page title must be 50 characters or less.
- Use the symbols for "percent" (%), equations, and specific amounts of money ("$500," not "five hundred dollars").
- Start the page title with the information most specific to this page, beginning with the group of information to which this page belongs. A page explaining how to exercise stock options would start with "Stock Option Exercise," not "How To" or "Exercising."
- Use mixed case in page titles, beginning the first word and each important word with a capital letter.
- Abbreviate country names using country acronyms with no spaces or periods.
Page Format
We design tables or grids for multiple data rows. Provides a clear, logical layout so users can quickly scan,
identify, and compare information. We're cautious when using table borders with dark lines. Overusing table borders
might make it much harder to scan and read items in the tables. We use light background (Beige, #F5F5DC) for
shading.
| Num |
Date |
Payee |
| 5098 |
10/31/03 |
Capital |
| 5099 |
10/31/03 |
Funding |
| 5100 |
10/31/03 |
Expense |
| |
12/24/03 |
Shipping |
| |
12/24/03 |
Freight |
| |
12/24/03 |
Local Tax |
We make paragraph text flush left. It improves readability. Text that is flush left is easier to read than text that is either flush right or centered.
| Paragraph text is usually easiest to read when it is flush left. |
Paragraph text is usually easiest to read when it is flush left. |
Paragraph text is usually easiest to read when it is flush left. |
We keep lists relatively short. Lists are commonly used in Web pages. HTML supports a variety of alternatives for
presenting lists. However, all lists quickly loose their value if they appear as long chains of random items.
We use caution when choosing customized graphic bullets. Non-standard HTML bullets and customized graphic bullets
will not be viewable for users using text-only browsers or browsers with deactivated graphics.
We provide a printing option. Supports users to print out a page they want, such as a data summary page and a
confirmation page. The print version should only cover the main content without other unnecessary information
(e.g., top navigation portion and a left-side navigation column). Allow uses to select sections for a long
document before printing.

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Standards - Graphics and Colors
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Graphics
We design graphics within boundaries of an "image-safe" area. We ensure that users can see graphics without cutting
when graphics are printed out. We limit graphic image to the following dimensions.
- Graphic "safe area" dimensions for layouts designed to print well:
- Maximum width = 535 pixels
- Maximum height = 295 pixels
- Graphic "safe area" dimensions for layouts designed to maximize screen usage:
- Maximum width = 595 pixels
- Maximum height = 295 pixels
We use alternative text for images. Many users browse the Web with graphics turned off, and a few users are still
using text-only browsers. We use alternative text with all graphics so these people do not miss out on important
elements of pages.
We produce graphics that will load quickly. Many users still access Web resources over relatively slow modems,
especially for international users. We make graphic files small to speed loading. We use GIFs whenever possible since
GIFs are usually smaller than JPEGs.
We use interlaced GIFs to give users a preview of the graphics while being downloaded. It allows images to start
appearing in one-fourth of the normal time, which provides a perceptual effect that they load faster. Users can
usually decide before the image has finished loading whether it is something they are interested in, whereas
users must wait longer to make these decisions with non-interlaced GIFs.
We use progressive JPEGs to give users a preview of the graphics while being downloaded. It allows users to quickly
see and comprehend something about the image before it has finished. Progressive JPEG images allow images to
gradually fade into view like interlaced GIFs.
We use graphics for international use. Other sites are designed for international and multilingual users. We keep in
mind when selecting graphics for international users: (1) the graphics are widely understood; (2) no offensive
gestures; and (3) representations are universally held.
We use animated graphics only when necessary. Animated graphics may cause distraction to users.
We are cautious when designing icons. Icons are widely used on Web pages. Several rules follow: (1) Make sure that
all icons are easily discriminable from each other; (2) Use short, descriptive textual labels next to the icons
to indicate their function when necessary; and (3) Use the same icon for the same function consistently
throughout all Web pages.

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Navigational Structure
We use the top and left areas of each page for main navigation functions. One of the reliable ways to
design a Web page is to use the top and left areas for main navigation functions. This design has
become common on the Web, and users are familiar and comfortable with it.
We company logo or home links for header as global navigation functions for all pages. Header includes links or
functions for Company Homepage, Index, Help, Feedback, Services, Search, and Contact Information. These links
or functions provide a global navigation mechanism that enables users to vertically and laterally navigate
throughout the entire company website.
We provide reference links in the drop-down menus of the top menu bar. Reference links include “Related
Transactions” and “Related Reference”. The drop-down menus replace the previous left-channel column
that hosts these related links. This new design saves more page space that potentially provides more
flexibility for designing the pages.
We use standard multiple tabs for the pages that display independent data chunks or non-sequence data
transaction functions across multiple sections/pages. Helps users easily navigate across multiple
sections/pages. As we introduce the multiple tabs, the single tab, which worked as page separators,
is replaced by new page separators.
We provide cross-reference navigation links as needed. Cross-reference navigation links are the links
in the left-side navigation column that enable users to access other reference sites related to
current site across different categories.
Navigation and Link Labels
We launch a separate browser window for all links that are “outside” of you company intranet. Reminds users
of leaving your comapny site and helps come back to the page they visited easily. The “outside”
pages include all links to Internet or external to you company's intranet.
We use the standard blue color for unvisited links and brown color for visited links. Ensures users to
distinguish between visited and unvisited links, and between the colors for regular text and links.
We use underlines for hypertext links only. Helps users recognize hypertext links. Users have
established their experience that an underline (with blue text) indicates a hypertext link.
We provide alternate text for image links. Helps users see alternative text that indicates the
accessible sections (e.g., you company navigation bar) when users use text-only browsers or
graphical browsers with deactivated graphics. Many users browse the Web with graphics turned
off to speed up loading, or they have seen the images and just want to get directly to the
information. Link text will come up first on the page and users can click on them without
waiting for the images and the entire page to load.
We follow the three clicks rule wherever possible. We design Web pages where that users do not need to click
more than three times to get to the information they need, wherever possible. Details on the
information might be deeper, but we make sure that the basic information can be quickly accessible and
minimize the number of clicks needed to reach final content.
We make navigation cues consistent. Once users see a link, they expect when they see it again it will
look the same, be in the same location, and function the same. If it has changed, users may be
forced to relearn the link, which will delay their completion of tasks. We keep all navigational
elements (text and image links) the common look and feel as well as the same place on all pages.
We design good labels for image and text links. It allows users to decide where they want to go and what
they want to read. A good link label should clearly and accurately indicate target contents and also
distinguish itself from other links.
We are careful when using terms like Previous, Back, Next, and Forward. Avoids confusing users. These
terms might mean the previous and next pages in a linear path through the site, or the previous and
next pages in the order users browsed when they arrived the site from other sites. Designated path
and the user’s path are probably not the same.
We avoid using "Return to …" except for internal links (“Return To The Top”). We don’t use phrasing that
indicates a certain page order or flow. Users might come to this page from a different path and the
word "return" is meaningless to users.
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Standards - Form Interface
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Selection Forms
We choose an appropriate Web form to fit user task. The table below defines the common Web user interface forms,
when a form should be used, and design considerations. The information contained in the table is based on
usability practice and common user experience.
Form Considerations
Design Web forms to match users’ tasks and make a Web tool as simple as possible. Understand how users perform a
task. Design Web forms, the layout, page flow, and navigation structure to minimize the number of decisions users
need to make.
Design Web forms to reduce user’s memory loads. People have limited short-term memory capability. Use built-in
memory aids (e.g., drop down list box) to allow users to choose from a list rather that typing in data from
memory.
Design forgiving Web forms. Allows users to explore without doing damage. Users like to explore and try things
out. They push buttons on the mouse and press keys. Build in ways for users to cancel out, go back, and undo
actions.
Design Web forms for ease of use. Minimizes the demands on users. For instance, provide default entries if
particular values are used most of the time or to give users clues to formatting (e.g., “20-Sep-2000”).
Design appropriate order of Web forms. The most important Web forms usually should be at the top. But, other
arrangements may be more appropriate as follows: sequence of use (if some fields must be filled in before others);
frequency of use (with the most frequently used fields at the top); functional relationship (with related fields
grouped together), importance of use (put important items in places where they will stand out), and alphabetical
(if nothing else makes sense).
Design a good layout of Web forms. Supports page's content, structure, and user tasks. Some design rules follow:
- Place forms flush left unless there is a need to show a subcomponent relationship to something else.
- Use table or grid to layout forms to help users locate information.
Design a wizard for certain situations. A wizard is a series of pages that guide and walk users through
decision-making and data entry process. Design a wizard if one or more of the following are true: (1) users
need to perform a complex series of steps; (2) users need to perform a task that requires several critical
decisions; (3) users are performing a task infrequently; and (4) critical data is being entered and the cost
of errors is high. Some design rules follow:
- Be conscious of how small a step the user group needs by considering user’ skills.
- Design same page size for most pages within a wizard.
- Limit at most 3 pieces of information on each page to allow users to deal with a few decisions at a time.
- Provide supporting information on each page if needed.
- Be consistent on page placement (e.g., instructions, data, and UI forms) within the wizard.
- Place command buttons at the bottom of the page.

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Colors
We design tables or grids for multiple data rows. It provides a clear, logical layout so users can quickly scan,
identify, and compare information. We're cautious when using table borders with dark lines. Overusing table borders
might make it much harder to scan and read items in the tables. We use light background (Beige, #F5F5DC) for
shading.
We use the standard color scheme for all pages. The color scheme is designed to maximize the usability of color
usage. Many considerations are included in the color scheme, such as contrast between foreground and background
color., compatibility with current compny web color design, as well as image design and
style. A standard color scheme helps consistent design and enhances user experience.
Color Scheme of Web Applications
| Feature |
Text Color or Foreground Color |
Background Color |
Mouse-Over Color |
| Page Text |
Black |
White |
N/A |
| Page Separator Tab |
White |
Dark Gray |
N/A |
| Sections border |
Light Gray |
N/A |
N/A |
| Multiple-tab section border |
Intel Blue |
N/A |
N/A |
| Unselected Tabs in the Multi-tab |
White |
Intel Blue |
Intel Orange text |
| Selected Tab in Multi-tab |
Intel Blue |
White with Blue Border |
N/A |
| Top Menu bar |
White |
Intel Blue |
Intel Orange for text for menu items |
| Table header |
Black (Bold) |
Light Gray |
Light Yellow for background with Black text for sub-menu items |
| Highlighted table row |
White |
Medium Blue |
N/A |
| Table row alternates |
Black |
Beige |
N/A |
| Table borders, rows and columns |
Light Gray |
N/A |
N/A |
| Information box on the right |
Black |
Pale Yellow |
N/A |
| Web dictionary Item |
Intel Blue, no underline |
N/A |
Intel Green, underlined |
Hexadecimal Code of the Defined Color Scheme
| Color Name |
Hexadecimal Code |
Color Example |
| Black |
000000 |
|
| Dark Gray |
777777 |
|
| Light Gray |
E0E0E0 |
|
| Intel Blue |
0033FF |
|
| Medium Blue |
0099FF |
|
| Intel Orange |
FF9900 |
|
| Beige |
F5F5DC |
|
| Pale Yellow |
FFFFCC |
|
| White |
FFFFFF |
|
| Intel Green |
66CC33 |
|
Have a purpose for using color. We use colors to grab or hold attention. Always have a purpose for using color in
order to not overuse it.
Use colors consistently. Decide on the specific meanings of colors within an application and use the color
consistently.
We use the standard light-colored backgrounds for shading. High-intensity colors, such as red, cyan, magenta, and
bright green cause eye fatigue when used in large areas. We use the standard color defined in the table above
for table heading, highlighting, or shading to support visual scanning.

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